Press Office

HYDE PARK CORNER INTRODUCES EXCLUSIVE GLOBAL BRANDS

17 June 2014

Hyprop's Hyde Park Corner is set to welcome a number of leading international brands in November 2014, including preeminent fashion brands which have chosen to launch their South African presence in the Johannesburg-based centre. These include high-end Italian couture house Versace (129m2), French leather goods and accessories group Longchamp (108m2) and country living inspired UK fashion label Jigsaw (135m2).

Further new tenants will include UK designer Paul Smith (152m2), Italian fashion brand Emporio Armani (210m2) and premium coffee label Nespresso (173m2).

CEO Pieter Prinsloo says: "We are pleased to welcome such exclusive global brands to the centre, which will further underpin Hyde Park Corner's exclusive fashion offering and reputation as the luxury shopping destination of choice. It further aligns with our strategy of driving a vibrant tenant mix in our centres, offering shoppers access to popular and exclusive labels."

In addition to the global fashion brands the centre will also open a flagship Edgars Cosmetics Gallery, a unique new concept store offering a broad range of high-end cosmetics catering to the needs of beauty conscious shoppers.

The Grande Dame of South African retail, Hyde Park Corner is the definitive destination centre for fashion-conscious boutique shopping. Its dynamic tenant mix of leading international and local brands caters to conventional as well as more eclectic fashion and lifestyle trends.