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Hyprop Investments Limited
Integrated annual report and consolidated financial statements
2017
57
ENSURING A SUSTAINABLE COMPANY IN
CHANGING TIMES
The retail market changes rapidly: despite the fact that
we focus on the long term, we stay abreast of trends.
Our investment strategy focuses on long-term growth and
investment. As evidence, we still own our original 1988
investment, Hyde Park Corner.
We achieve sustainable income growth through contractual
rental escalations. This is supported by tenant mix
enhancement, reinvestment, extensions and
refurbishments, appropriate rental levels, and controlling
tenant arrears and property expenses.
Hyprop proactively accommodates new retail and lifestyle
trends to retain our loyal customer base across the
portfolio and we continue to improve and invest in our
assets. Trends and developments are being driven by
changing lifestyles, convenience and technology. We
monitor online shopping and e-commerce trends and
consider how we can integrate these into the business.
We seek to ensure that our shoppers enjoy their experience
in our centres by focusing on entertainment and lifestyle
elements such as food courts as well as ways to improve
accessibility and flow. Tenant mix also plays a strong role in
ensuring that shoppers can find their favourite retailers.
Each shopping centre is unique and, in South Africa, each
community is different. We therefore adapt our centres
according to the communities in which they are located
and we involve these communities as much as we can.
Sustainability
review
Human capital
58
Social and relationship capital
62
Intellectual capital
63
Natural capital: environmental impact
64