Intellectual capital

Over the years, Hyprop has developed a significant base of intellectual capital. This is a competitive advantage in our industry, reinforcing both our ability to attract the desired calibre of skills to underpin long-term growth, and the success of the business.

Excellence is achieved through our particular areas of expertise which include consistency of management, proactive asset management, legal resources, leasing structures, information and technology management, and ongoing portfolio enhancement through extensions and refurbishments. We focus on open dialogue with shareholders and transparent investor relations. The success of this approach is reflected in the recognition received by Hyprop, such as inclusion on the FTSE/JSE Responsible Investment Index, winning the MSCI South Africa real estate investment conference awards and awarded “Good” in EY’s “Excellence in Integrated Reporting Awards 2016”.

To illustrate intellectual capital at work as well as harnessing technology to ensure operational effectiveness:

  • Our single integrated electronic property management system offers multiple benefits:
    – Financial data (including accounting, leasing and retail information for all properties in our South African portfolio) centrally stored and hosted for secure access anywhere in the world on any device, including mobile
    – Processes are standardised and controlled more efficiently
    – Reduced cost and maintenance of expensive computer equipment
    – From a management perspective, the financial performance of each property, multiple properties or entire portfolios can be easily reviewed
    – Tenant and lease-related data can be viewed and compared throughout the portfolio
  • We centrally monitor parking, footfall and tenant turnovers across the portfolio. In terms of footfall, monitoring the directional flow of shoppers assists in optimally locating tenants and improving the general flow of the mall
  • Using social media – including smartphone apps and high-speed wi-fi at centres – facilitates timely communication and attracts more shoppers